Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
WIN MORE Business by Crafting an Authentic Story with Matthew Woodget | Ep #718
Do you know the power of intertwining your personal narrative with your business journey? Today’s guest is a narrative strategist who built his agency around helping entrepreneurs shape their stories to attract the right clients by communicating their goals and values. Discover how owning and sharing impactful stories can set owners apart from salespeople and lead to successful outcomes.
Agency Acquisition Deal Structure: Tips for Buyers & Sellers with Nick Fraunfelder | Ep# 717
Are you planning to buy an agency as a growth strategy or sell your agency and need to get it in shape to attract buyers? Today’s guest wanted out of his career in venture capital and bought an agency, seeing them as cash flow machines. Looking back at that move and all the considerations it took, he offers valuable points for agency owners looking to either buy or sell in the near future and how to best handle that process.
Unlocking Sales Success by Becoming Your Own Client with Jim Huffman | Ep# 716
Are you seeking the best approach to train your sales team? Today’s featured guest reflects on past mistakes made while attempting to step away from sales, and shares a recent success could lead to a complete overhaul of the sales funnel, resulting in a tenfold increase in the closing rate.
Are You a Visionary or Volunteer at Your Agency? Becoming a True CEO with Casey Benedict | Ep# 715
Are you making a mark in your specific niche? Our guest today, a seasoned agency owner with fourteen years of experience working with influencers believes these are areas where agencies could learn from influencers. Tune in to learn more about her agency’s approach to influencer marketing and why you should stop being a volunteer at your own agency.
Staying Versatile and Adaptable in Uncertain Times with Amy Jackson | Ep# 714
Are you considering narrowing your focus in the near future, or do you prefer to retain the flexibility to take advantage of growth opportunities in specific sectors? Our featured guest today opts for diversification and maintaining her agency’s agility to capitalize on the expansion of emerging sectors. Gain insights into her journey of building a PR agency, her strategies for solidifying its growth, and the ongoing learning curve inherent in the agency's evolution.
When Is the Right Time to Use Acquisition as a Strategy for Rapid Growth? with Manish Dudharejia | Ep# 713
What advantages does an acquisition offer compared to organic growth? Our featured guest today will discuss his ongoing acquisition process, outlining his reasoning behind this move, sharing why this felt like the perfect moment for an acquisition, and how he kept his peace of mind during this time-consuming process.
A Unique Hybrid Office Model and Bouncing Back After Big Clients Leave with Sarah Segal | Ep# 712
Do you run a virtual agency or prefer to stick to the benefits of office culture? Our featured guest today first established a virtual agency. However, as her team grew, she yearned for the collaborative and innovative environment that comes with a shared physical workspace. Join us to learn from Sarah’s agency journey as she faced the challenge of diversifying her client roster and creating a productive yet flexible agency culture.
Guy Kawasaki on Being Remarkable in Your Agency and Your Life | Ep# 711
Do you struggle with imposter syndrome? Even uber-successful entrepreneurs like today’s guest have had those moments. Transitioning from the corporate giants to crafting a legacy of remarkability, Guy Kawasaki reflects on navigating the dichotomy of being undervalued and overvalued throughout his career, his unwavering commitment to paying it forward, and his enduring quest to craft a legacy that transcends generations.
Navigating an Agency Acquisition for Rapid Growth with Leah Messina | Ep# 710
How do you anticipate the agency owner's role evolving during an acquisition process? Our featured guest today has undergone a significant transformation, transitioning from white label to a more comprehensive service offering and shifting from project-based to retainer-based services. Now, she embarks on a new journey for her agency as she navigates a strategic acquisition.
Are You the Bottleneck In Your Agency? Empowering Your Team with Irwin Hau | Ep# 709
Have you found yourself becoming the bottleneck in your own agency's growth? Our guest today is a successful agency owner who found he was hindering the business’ progress. He had to shift away from the superhero mindset and empower his team to move forward. Tune in to learn how unexpected events can lead to new beginnings and the importance of seizing opportunities.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
