Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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Charting an Agency Rebound to Bounce Back from HIRING MISTAKES with Danielle Reid | Ep #650
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Charting an Agency Rebound to Bounce Back from HIRING MISTAKES with Danielle Reid | Ep #650

Have you made hiring mistakes that affected your agency's growth? How long did it take you to course correct before it was too late? Wrong hires can become a cancer inside your agency that leaves you exhausted and overworked. Today’s guest started her agency as a very small operation and turned to friends when it came to hiring. However, she soon realized that friendships don’t always translate to the best work relationships. She was micromanaging, losing money, and losing confidence in her ability as a leader. In a bold move, she took control of the situation by shutting down her agency at the end of the year. She decided to create new rules, enforce them, and see who really remained after the agency’s direction was made clear. Tune in to learn she saved her agency, gained confidence as a leader, and built the team she needed.

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Become Part of an EcoSystem of Ready-to-Go Agency Business with Alex Glenn |  Ep #638
Scale Your Agency, Attract (Marketing) Stacey Green Scale Your Agency, Attract (Marketing) Stacey Green

Become Part of an EcoSystem of Ready-to-Go Agency Business with Alex Glenn | Ep #638

What is the key to unlocking strategic partnerships in order to grow your agency? Wondering how to identify promising collaboration opportunities? The most mutually beneficial strategic agency partnerships are with tangential agencies that align in vision and share in collaboration. Today’s guest has great insight and information about what the most successful agencies are doing to find the best partnerships to grow. Learn how to identify and approach high-potential partners hungry for help only you can provide.

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Conquering 3 Big Challenges in Order to Grow Your Digital Agency with Andrew Gottlieb | Ep #617
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Conquering 3 Big Challenges in Order to Grow Your Digital Agency with Andrew Gottlieb | Ep #617

Are you an accidental agency owner? Most of us are! That is why it's important to continually evolve in order to grow your digital agency. Can you identify the milestones that have gotten you where you are? What are the biggest challenges you’ve had to face? As an agency owner, it's important to stay inspired and stay the course on the path we're paving for ourselves. Today’s guest took inspiration from various industry leaders to start his agency and learn how to grow from just an owner to a CEO. He’s been in the agency world for over ten years and has had to reinvent a few times to keep up with new challenges. He shares ways he has conquered challenges in different stages of his agency and the milestones that helped him keep going.

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Evolving from a SaaS Agency to a Successful Email Marketing Agency with Robert Dodd | Ep #581
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Evolving from a SaaS Agency to a Successful Email Marketing Agency with Robert Dodd | Ep #581

Considering adding software as a service to your offering? Do you have a SaaS idea in mind? Having proprietary agency software is a great way to meet the needs of your clients. However, building it is no easy task and often takes longer than expected. Today’s guests created an email marketing system which led to building their agency back in the early 2000s. They share lessons learned and challenges overcome in the process of building their email marketing agency out of a SaaS model.

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How to Make More Money Using AI Tools to Create Content for Agency Clients with Ryan Sargent | Ep #566
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

How to Make More Money Using AI Tools to Create Content for Agency Clients with Ryan Sargent | Ep #566

If you’ve been paying attention, then you know this is the year for AI content creation like ChatGPT. (Even Ryan Reynolds and Mint Mobile know it  :) Should your agency be using it too? Are you worried about turning off clients over this technology? Or could you make more money using it?  There are drawbacks, which is why agency owners need to know the best way to leverage AI for content. Today’s guests are experts in content creation as they talk about pros, cons, and how agencies can use AI like ChatGPT to be more efficient and grow their business.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.