Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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How to Transform Your Agency's Messaging for Maximum ROI with Stephen Woessner | Ep #795
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

How to Transform Your Agency's Messaging for Maximum ROI with Stephen Woessner | Ep #795

Are you creating brilliant work but struggling to attract the clients who truly value it? Do you find yourself blending into the agency landscape rather than standing out with a distinct voice?  Running a successful agency today isn’t just about doing great work—it’s about having the right messaging, which requires specificity. In today‘s conversation, our guest, an ROI expert, talks about what separates agencies that plateau from those that scale. With decades of experience and a focus on helping agencies sell smarter and more profitably, he brings a ton of clarity to what it really takes to grow in today’s market.

Are you doing great work but still feel like your agency’s stuck in neutral? The truth is, talent alone doesn’t scale a business. In this episode our guest, Stephen Woessner—author, agency growth strategist, and founder of Predictive ROI—reveals why most agencies hit a ceiling... and how to break through with a smarter, more strategic approach.

From developing a true methodology to showing up with content that teaches, we dive into what’s working now (and what’s not) when it comes to agency growth, client expectations, and scaling with intention. If you’ve ever relied a little too heavily on referrals, be unsure of your niche, or found yourself winging it without a real system—this one's for you. Tune in to learn how to enhance your agency's approach to attracting clients and scaling your business!

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The Myth About Niching Down and How to Be Solution-Focused with Daniel Lofaso | Ep #738
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

The Myth About Niching Down and How to Be Solution-Focused with Daniel Lofaso | Ep #738

Has your agency reached a growth plateau? Have you thought about narrowing your focus to enhance your marketing efforts? In this interview, you'll hear from an agency owner who relied on referrals for years until the post-pandemic landscape shifted. While his business thrived during the early pandemic, it faced challenges as larger clients began consolidating. In response, he strategically pivoted to specialize in the biotech sector. Tune in to explore his initial hiring challenges, the transformative effects of niching down, and his ongoing refinement of the sales process to secure more clients.

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Honing Your Ideal Niche and Having Confidence to Raise Agency Prices with Matt Banker | Ep #649
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Honing Your Ideal Niche and Having Confidence to Raise Agency Prices with Matt Banker | Ep #649

Have you nailed down your agency's ideal niche? Are you attracting clients that ignite your agency's growth? Could you be standing in the way of your ability to raise agency prices? After years as a generalist agency, today’s guest decided to turn his business into a dual agency launching a niche firm alongside his broad shop. This calculated risk revealed his true north while preserving the existing revenue streams. Now their work inside the niche outpaces the generalist division of the agency. He talks about the decision to create two agencies and his revelation to let go of limiting thinking in order to raise prices.

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Choose The Best Niche For Your Digital Marketing Agency | Ep #608
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Choose The Best Niche For Your Digital Marketing Agency | Ep #608

Are you an overworked owner of a stagnant agency? Maybe you have grown your digital agency to seven figures but can’t figure out how to get beyond that and are feeling stuck. The door to growth can be unlocked with one key and that key is choosing a niche. But how do you choose the best niche for your agency? Will narrowing down your focus limit your agency's potential?

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Want More Clients? Niching Down Can Help You Find Your Ideal Clients with Matt McAllister | Ep #579
Attract (Marketing) Stacey Green Attract (Marketing) Stacey Green

Want More Clients? Niching Down Can Help You Find Your Ideal Clients with Matt McAllister | Ep #579

Do you want more clients? Thinking about increasing your offering to attract more clients? Truth is, the opposite strategy is what helps a lot of agencies grow. Scale back to scale up! That's what this agency did when they took the scary approach of cutting back on their service offering and niching down. However, the results speak for themself.  That is how one PR agency went from functioning as a full-service to niching down and focusing on just one area. Learn the motivation that led to making this transition and how he prepared for it.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.