Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michalowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
Should You Productize Agency Services? Navigating the Risks and Rewards with Matthew McIver | Ep #722
Have you clearly defined your service offering to the extent that you can productize it? Or do you prefer to customize your approach for each client’s needs? Which strategy aligns better with your agency's objectives and overall success? Today's featured guest transitioned from providing highly customized services, which impacted his team's ability to meet deadlines and adhere to budgets. He has since adopted a productized model and is currently exploring how to effectively present differentiated pricing tiers. Join us as we delve into invaluable insights on launching and scaling a creative agency, optimizing your service offerings, and gracefully managing a co-founder's exit.
Navigating an Agency Acquisition for Rapid Growth with Leah Messina | Ep# 710
How do you anticipate the agency owner's role evolving during an acquisition process? Our featured guest today has undergone a significant transformation, transitioning from white label to a more comprehensive service offering and shifting from project-based to retainer-based services. Now, she embarks on a new journey for her agency as she navigates a strategic acquisition.
Mastering CLIENT ACQUISITION for Agency Growth with David Baeza | Ep #705
Do you have a clear understanding of the client acquisition channels you’ll need to grow your agency? Today’s guest found great success with his agency and, for a long time, didn’t have to worry about client acquisition. More recently, he’s been focusing more on setting up the channels that will guarantee his agency’s growth and continued success. Tune in to learn more about his commitment to quality over rushing to ship subpar work.
The Keys to Staying Relevant in a Competitive Agency Landscape with Marlo Fogelman | Ep #702
What does it take for a business to not only survive but thrive over the course of decades? In the challenging world of business, most companies struggle to reach the one-year mark. Today’s guest has steered her business through over two decades of growth, demonstrating the ability to pivot and take calculated risks. Tune in to learn about her journey and the changes in the marketing.
Cracking Profitable Agency Growth with Shannon Fitzgerald | Ep #667
What fears or limiting beliefs hold agency owners back from pricing their services assertively? What critical ingredients are you missing to confidently quantify value? Today’s guest co-founded a small yet highly profitable creative agency in less than four years by starting out with a clear concept of the value she provides. Charging according to your worth is usually a difficult subject for many agency owners, as it gets to the core of how they value their work. However, establishing your value and pricing it accordingly sits at the heart of every agency's growth potential. Tune in to learn how starting out with a clear idea of your pricing will help you find your ideal audience faster and weed out bad prospects.
The Pricing Model That Led to 8-FIGURE AGENCY GROWTH with Graeme Barlow | Ep #645
Are you struggling to scale your digital agency to 7-figures and beyond? Do you think 8-figure or 9-figure agency owners must have it all figured out? Today’s guest shares the journey of taking his smaller agency to an eight-figure business and discusses the strategies that helped him scale and grow. He talks about the huge impact their transparent pricing model had on their growth, why he’s still figuring out a marketing strategy that will not depend on referrals, and how he’s changed his mind about the remote model. Tune in to hear more about Graeme's experiences and insights as an agency owner.
Proven Strategies for MAXIMIZING MARGINS and Improving Cash Flow with Chris Hervochon | Ep #564
Looking to improve agency margins and profitability? Which key metrics are important to track? Are you paying yourself a salary? How much cash should you have in reserve? If you’re hoping to sell soon, you shouldn’t underestimate the importance of starting to pay yourself a salary. Potential buyers will pay attention to this and many other details you could start to work on right now. Today’s guest owns a CPA firm focused on helping agency owners scale by getting their finances in order and avoiding the biggest mistakes in agency finances.
Seth Godin's Advice on Growing Your Marketing Agency | Ep #233
Get ready for some amazing insight from Seth Godin, the father of permission marketing. He dives deep into branding your agency, determining value, niching down, and so much more! There’s a ton of value here to help you grow your marketing agency, scale, and enjoy your agency.
Overcoming Agency Growing Pains: 2 Agency Owners Talk Pipelines, Pricing & Employee Problems
Being an agency owner can feel isolating and lonely and these can be only a few of the agency growing pains you can experience. But it can be a whole lot better when you hear from others in the same boat. So, check out the stories of not one but two super successful agency owners as we talk about overcoming agency growing pains, including everything from their biggest challenges, to increasing prices and growing their teams.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
