How Agency Owners are DOMINATING with AI in 2024

00:00:00 - Many agency owners see AI as a threat to their business
00:00:20 - Jeff Lizik on The Power of an Expertly Crafted AI Prompt
00:05:36 - David Melamed on Leveraging AI to Master New Skills
00:09:04 - Bryan Trilli on How Marketers Have Gotten Better in Their Use of AI

Are you concerned AI will replace digital agencies? Will it replace you? This is a question I get a lot as people worry these innovations will push them out of the market. However, AI can be a powerful tool for agency owners who are open to embracing this technology.

In this video, we present various perspectives from different agency owners who are discovering ways to harness AI to their advantage. Discover how they are leveraging AI technology in 2024 to achieve unprecedented success, explore the innovative strategies and tools that are helping agencies thrive, and gain insights on how to implement AI effectively in your agency. Don't miss out on the future of agency growth.

Jeff Lizik on The Power of an Expertly Crafted AI Prompt

Jeff Lizik is the president of RedShift Digital Marketing, an ROI-focused business that defines itself as more of an “anti-agency”. His team promises to increase clients’ visibility, boost website traffic, and grow their business while building real relationships that will impact their businesses.

By now we should all understand there are potential dangers associated with AI, which is why its use should go hand in hand with human oversight and the correct prompts.

AI prompts are powerful tools that have the potential to revolutionize the way marketers approach their work. They can significantly enhance productivity and efficiency by streamlining processes and reducing time spent on tasks.

When it comes to creating the perfect prompts, many people don’t know there are services that build prompts for you. Premium prompts are built by experts in the field and provide complete context and background information. This ensures the AI understands the desired output accurately.

By investing in advanced prompts, marketers can gain a deeper understanding of AI capabilities and maximize its potential. In his case, Jeff works with very detailed prompts that produce very efficient results. How does he use this tool? After uploading detailed information about his agency and the type of clients they work with, he uses AI to create different personas and works through that until he gets one ideal customer profile. He then asks the AI to create headlines based on this customer’s pain points, as well as ideas for every social media platform. In detail, he’s experimented using AI for several areas and can confidently say he can use it for content strategy, lead generation, topic ideas, and lead magnets, and has continued to fine-tune it to get more efficient results. Done correctly, AI prompts can be a marketer's best friend.

Full Episode: https://youtu.be/Q0aTg1sPVwY

David Melamed on How to Leverage AI to Master New Skills with a Problem-Solving Approach

David Melamed is an entrepreneur and the founder of Tenfold Traffic. Even though he had very limited exposure to advertising, he describes himself as someone who was born to do marketing and pursued it from a young age. Much of what he was able to learn back then was through the blogosphere “sprinkled with a few doses of back-against-the-wall reality,” he adds. Because of this, he loves to teach and help curious marketers make the smartest marketing investments possible. Currently, David’s work focuses on wherever emerging technology meets marketing. For the past year, he’s been focusing on the legal industry and helping brands close the loop in their marketing using automation to drive better results.

With years of work in the marketing space under his belt, David has now moved to focus on the possibilities AI development brings for businesses. To him, AI has not really been a pivot from what he’s been doing for years. For instance, he admits he’s never been good at scaling a team, which is why he has resorted to scale with automation. “It was easier for me to master automation than finding a team of really awesome people and training them,” he admits.

Once AI came along, he wasn’t sure about its potential but six months ago he decided to just dive into it. What could AI enable him to do that he couldn’t do yesterday? Most people look for the low-hanging fruit to find ways to save time in content creation. What piqued David’s interest was the possibility to dive into areas he couldn’t before because he didn’t have the expertise to use the tools himself. He’s not a developer, but he now builds and runs software codes every day with the help of ChatGPT.

In his experience, David is getting massive leverage on AI by just asking for help with things he doesn’t entirely understand. To him, it's not about something he wants to delegate but rather needs help mastering.

Full Episode:  https://youtu.be/KEY2gFZptGM

Bryan Trilli on How Marketers Have Gotten Better in Their Use of AI

Bryan Trilli is the owner of Optimized Marketing, an agency specializing in lead gen for franchises. He describes himself as a serial entrepreneur with businesses in five different industries, including one that trains AI to understand images and video. Bryan is a big believer in the power of AI and will discuss some tools agencies should already be using and talk about how some of these systems can get results faster than marketers would’ve dreamed of years ago.

Until a few months ago, most people were using AI as an idea generator. Little by little, people have been getting better at using AI and training it to best serve their interests. To get the best input out of a tool like ChatGPT, you’ll need to ask clear and specific questions. By providing context about the data and its purpose, such as for an email campaign, the tool can effectively enhance the copy. Additionally, you can establish a direct connection and feed with ChatGPT to automate the feedback process and continuously update the copy based on new data.

When it comes to internal use, Bryan and his team fed their internal data on standard operating procedures into an AI tool. With this, they can ask questions like “What’s the value we assign to a call?" And it will go through all that data to find the answer. This is just an example of how using AI can be much more efficient for an agency than going through all their data to find an answer. Overall, it goes beyond helping you create better ads, every aspect of your business could be improved by the use of AI.

As much as you can, stay aware of the world of AI and how it is continually changing. Becoming an average AI user will help you be aware of the things that no longer work. Ultimately, Bryan believes that agencies that use AI to its full potential will develop their own tech stack. Essentially, don't only use off-the-shelf stuff. Connect all these AIs in a way that's unique to your agency and feed it first-party data. Your data is a huge asset and if you're asking the right questions it'll be very specific to your business. Understanding how to use this value will make all the difference in the type of output you'll get from AI.

Full Episode: https://youtu.be/Y1mMgYmIRjI